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Subject: Your Site Bounce Rate - What is it, and how to Reduce it.
Of course you’re using Google Analytics to analyse traffic to your site, aren’t you! And you are checking the Analytics report regularly.
But, do you know what the reported “Bounce Rate” means?
It’s quite simple really, but also very telling… the bounce rate is the percentage of visitors who only read the page that they saw when they arrived at your site. In other words, a bounce rate of 56.4% means that 56 out of each 100 visitors to your site do not click on any links on your site!
What’s a “good” bouce rate? Well our client sites experience bounce rates of between 45 and 85% But even if your site is at the higher end of the range, a good bounce rate for your site is one which is lower that it was last week.
To Do…
Here are a few ideas which you could adopt to improve your site’s bounce rate.
* Make sure that in-text links are obviously links. One school of thought suggests that links should always be displayed in blue, because that is the default used by simple sites for many years now.
* Make sure that links are “active”. By this I mean that when hovered over, a link changes characteristics (becomes underlined, bold, changes colour etc)
* Make sure that your links have a tool tip. If this is so, you’ll see that little box with details of the link when hovered over. Ideally, the tool tip should provide your visitor with an incentive to click on the link.
* Place links in close proximity to where your visitor will be looking. A good example of this would be to arrange the visual flow for a shopping cart content as
* image
* description
* price
* order now button
* Break up menus into small logical groups of links with headings.
* Make sure that each visual element of your page has a clear indication of the next step that you want your visitor to take.
Action Plan …
Set yourself a target to reduce your site’s Bounce Rate by testing a change each week.
___
Source: http://www.ebiz4results.com/basics/your-site-bounce-rate-what-is-it-and-how-to-reduce-it
Of course you’re using Google Analytics to analyse traffic to your site, aren’t you! And you are checking the Analytics report regularly.
But, do you know what the reported “Bounce Rate” means?
It’s quite simple really, but also very telling… the bounce rate is the percentage of visitors who only read the page that they saw when they arrived at your site. In other words, a bounce rate of 56.4% means that 56 out of each 100 visitors to your site do not click on any links on your site!
What’s a “good” bouce rate? Well our client sites experience bounce rates of between 45 and 85% But even if your site is at the higher end of the range, a good bounce rate for your site is one which is lower that it was last week.
To Do…
Here are a few ideas which you could adopt to improve your site’s bounce rate.
- Make sure that in-text links are obviously links. One school of thought suggests that links should always be displayed in blue, because that is the default used by simple sites for many years now.
- Make sure that links are “active”. By this I mean that when hovered over, a link changes characteristics (becomes underlined, bold, changes colour etc)
- Make sure that your links have a tool tip. If this is so, you’ll see that little box with details of the link when hovered over. Ideally, the tool tip should provide your visitor with an incentive to click on the link.
- Place links in close proximity to where your visitor will be looking. A good example of this would be to arrange the visual flow for a shopping cart content as
- image
- description
- price
- order now button
- Break up menus into small logical groups of links with headings.
- Make sure that each visual element of your page has a clear indication of the next step that you want your visitor to take.
Action Plan …
Set yourself a target to reduce your site’s Bounce Rate by testing a change each week.
Source:
http://www.ebiz4results.com/basics/your-site-bounce-rate-what-is-it-and-how-to-reduce-it
Subject: Ask Mr Video
It is virtually mandatory that you use the power of video’s in your Internet Marketing strategy. In addition, creating and selling videos related to your business can be a valuable adjunct to your primary business. This post will point you in the direction of a useful resource to help you down this path.
A little while ago I discovered [1]askmrvideo.com and have referred to the resources there on many occasions to assist in my own and client video production. I’ve found the information on the site to be generally useful. As a minimum, askmrvideo.com will get you started in the right direction … more often than not, the information can be treated as definitive.
askmrvideo.com was started to help Videographers, Internet Marketers, and Business Owners boost their income by showing them how to easily produce videos that SELL.
Perry, the site publisher has been in video production for 20 years and has produced, shot, and or edited videos for many mainstream companies.
Mr Video claims to be able to answer, or find the answer to all questions you submit.
I recommend that you at least take advantage of the free content on askmrvideo.com, and consider signing up for the paid membership if you are indeed heading down the video path. The risk is pretty low as you can sign up for a 21 day trial for just $1 (USD).
___
Source: http://www.ebiz4results.com/marketing/ask-mr-video
[1] <http://www.askmrvideo.com/index.cfm?affID=4results>
It is virtually mandatory that you use the power of video’s in your Internet Marketing strategy. In addition, creating and selling videos related to your business can be a valuable adjunct to your primary business. This post will point you in the direction of a useful resource to help you down this path.
A little while ago I discovered askmrvideo.com and have referred to the resources there on many occasions to assist in my own and client video production. I’ve found the information on the site to be generally useful. As a minimum, askmrvideo.com will get you started in the right direction … more often than not, the information can be treated as definitive.
askmrvideo.com was started to help Videographers, Internet Marketers, and Business Owners boost their income by showing them how to easily produce videos that SELL.
Perry, the site publisher has been in video production for 20 years and has produced, shot, and or edited videos for many mainstream companies.
Mr Video claims to be able to answer, or find the answer to all questions you submit.
I recommend that you at least take advantage of the free content on askmrvideo.com, and consider signing up for the paid membership if you are indeed heading down the video path. The risk is pretty low as you can sign up for a 21 day trial for just $1 (USD).
Source:
http://www.ebiz4results.com/marketing/ask-mr-video
Subject: HowTo add URL redirection to your Joomla web site
There are many reasons to add URL redirection to any web site, and a Joomla site is no exception. For example:
* create a short, obvious URL for a commonly referenced page
* create 2 differnet URLs which resolve to the same actual page so that you can compare the effectiveness of an advertising or other promotion campaign
* correct a spelling mistake
* migration of a previously static page into your Joomla content
* make a often used URL unforgettable (eg you might often refer visitors who raise questions to an FAQ area, wouldn’t it be easier to send them to http://mydomain.com/faq?)
Anyway, whatever your reason, it’s easy to do.
There is an effective, simple Joomla Component which makes redirection URLs possible. Download it from [1]here
Install it (or have your Webmaster install it for you) and then watch the short Video Tutorial on how to set up redirections the painless way.
[2][3]
Don’t forget that the author of the component (Adam van Dongen) accepts donations for his work. We recommend that you make a donation, particularly if you use his Component on a commercial site,
* Attachment, 21833K video/x-flv: [4]Download
___
Source: http://www.ebiz4results.com/tips/howto-add-url-redirection-to-your-joomla-web-site
[1] <http://extensions.joomla.org/component/option,com_mtree/task,viewlink/link_id,904/Itemid,35/>
[2] <http://media.ebiz4results.com/vt-joomla-redirect.flv>
[3] <http://www.ebiz4results.com/wp-content/uploads/2008/05/vt-joomla-redirect.png>
[4] <http://media.ebiz4results.com/vt-joomla-redirect.flv>
There are many reasons to add
URL redirection to any web site, and a Joomla site is no exception. For example:
- create a short, obvious URL for a commonly referenced page
- create 2 differnet URLs which resolve to the same actual page so that you can compare the effectiveness of an advertising or other promotion campaign
- correct a spelling mistake
- migration of a previously static page into your Joomla content
- make a often used URL unforgettable (eg you might often refer visitors who raise questions to an FAQ area, wouldn’t it be easier to send them to http://mydomain.com/faq?)
Anyway, whatever your reason, it’s easy to do.
There is an effective, simple Joomla Component which makes redirection URLs possible. Download it from here
Install it (or have your Webmaster install it for you) and then watch the short Video Tutorial on how to set up redirections the painless way.
Don’t forget that the author of the component (Adam van Dongen) accepts donations for his work. We recommend that you make a donation, particularly if you use his Component on a commercial site,
* Attachment, 21833K video/x-flv: Download
Source:
http://www.ebiz4results.com/tips/howto-add-url-redirection-to-your-joomla-web-site
